Bose Corporation: Riding the Sound Wave



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Code : COM0062

Year : 2004

Industry : Engineering, Electrical and Electronics

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Founded in 1964 by Amar Gopal Bose, Bose Corporation was the market leader in high-end audio equipment. Focusing on innovation and excellence in quality, the firm was able to come up with products that commanded a premium.

For a long time, Bose had enjoyed customer loyalty and trust in this niche segment in which they operated. However, in recent years the company has been facing a number of challenges to maintain its position in the market.

Pedagogical Objectives:

  • To discuss the company's philosophy of single-minded focus on research and better products
  • To discuss how over the years, technological excellence and patents obtained have been a driving force behind Bose corporation's success
  • To discuss whether Bose can retain its position in the market by still focusing on technology or does it have to change its approach to focus more on marketing than research.

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    Keywords : Amar Gopal Bose; High-end audio equipment; Premium prices; New technologies through research; Bose vs Harman; Research focus; Growth Strategies Case Study; Marketing focus

    Contents :
    » BOSE-New Technologies Through Research
    » The Business
    » The Competition


    Case Introduction >>


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